After learning that he was going to be a first time father at age forty-six, Feel Great Vitamin Company and Larry founder Frank VanOs made a conscious decision to begin improving his health. As a part of his new commitment, Frank began a deep dive study into nutrition, taking several naturopathic courses. During his studies, Frank became immensely inspired by the possibility of helping others families (including their pets) achieve healthier, fuller lives through the power of nutrition. Frank also learned that many of today’s current health problems are the result of a lack of nutrients found in our food and that this problem, though complex, was solvable. With this desire to positively affect lives, Frank launched Feel Great Vitamin Company and Larry Dog to make nutrition accessible and simple for those seeking to improve their families' health. Since the launch of Feel Great Vitamin Company and Larry, Frank’s passion, dedication, and knowledge are at the core of the Larry's mission to create a healthier planet for all of us.